Smith Optics

The Paid Media Growth Journey of Smith Optics

Driving eCommerce scale through robust data integrations, iterative testing, channel exploration and creative optimization
Platforms
Search, Shopping, Display, Discovery, Facebook, Instagram, YouTube
What We Did
  • eCommerce Strategy
  • Channel Exploration
  • Optimization
  • Tracking, Analysis & Automated Reporting
  • Incrementality Testing
  • Creative Strategy, Development & Testing
  • Product Feed Optimization
Work With Us

Smith Optics is an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls.

Thrive Digital helped Smith Optics achieve their aggressive revenue targets by expanding into new paid channels with a strategy specifically crafted to drive new customer acquisition.

Goals

Scale
Effectively Scale eCommerce Revenue
Sustainable Growth
Efficiently Expand to New Paid Media Channels
Measuring Success
Implement Robust Tracking & Reporting for accurate measurement
Increase Engagement
Produce different creative types to drive higher engagement over existing assets

Solution

Data Reliability
We audited and implemented new site tracking to feed the ad platforms with the correct signals.
Robust Test Framework
We formulated a series of tests to create the optimal account structure for each channel, then further iterated with “always on” testing to build iterative improvements over time
Channel Expansion
We continually tested into new channels, expanding from three to seven paid media channels
Creative Iteration
We developed and tested creative to support key seasonal launches and introduced a branded content strategy leveraging Smith’s athletes to engage new audiences.
THE RESULT
+191% YoY Revenue From Paid
+158% New Website Visits From Paid
“Thrive has been a key partner for helping Smith transform from a traditional wholesale business to a digitally minded consumer-first brand. Helping us acquire new customers for all our channels. They move fast and are extremely proactive”
Morgan Makowski
eCommerce Director, Smith Optics

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