Performance Marketing

World-class growth marketing.

Our tried-and-true growth marketing process involves a variety of interlinked, high impact activities.

Our Approach

Our services go beyond simply managing your performance marketing campaigns. We provide a range of services that provide a 360 degree understanding of the work we are doing together and how we work with our clients to unlock growth.

Evolution

We’re proud of remaining at the forefront of an ever evolving industry for over 10 years. Our core services are designed to adapt to changing market conditions, no matter the project or advertising channel.

Flexibility

We understand that you have individual needs, so we double down or pull back in specific areas, to foster a high value and collaborative partnership.

Ownership

We own the end-to-end management of your various performance marketing channels, and we’re well-versed in all of them. We’ve managed successful campaigns across virtually every digital marketing platform.

Connectivity

All of the tasks, team members and strategic initiatives associated with your project are interconnected. One of our top priorities is to ensure alignment across measurement, optimization, strategic planning and testing implementation.

Components

We manage over $500M USD in annual marketing spend. Here are some of the services we provide in order to make that happen:

World-class performance marketing.

Digital marketing never stands still – and neither do we. We diligently and continuously explore new strategies, tactics, audiences and so much more to develop and manage creative marketing campaigns designed to optimize your desktop and mobile advertising.

  • Paid Search
  • Paid Social
  • Programmatic
  • Emerging Channels
  • Alphas & Betas

We don’t just tell you what happened. We tell you why.

We go deep, building robust test strategies designed to generate insights that drive your business forward. Our teams love being integrated into your business goals, so the tests we design are highly impactful when it comes to the metrics that matter.

  • Testing Roadmaps
  • Testing Repositories
  • Root Cause Analysis
  • Test Design
  • Opportunity Prioritization

Big or small, optimization is everything.

While we love working on large scale optimizations, it’s important not to lose sight of the small details that impact user performance. In our 10+ years of experience we’ve become experts at optimizing accounts at both a granular and macro level.

  • Automated Wastage Reporting
  • Budget Allocation
  • Objective Testing
  • Creative & Copy Testing
  • Landing Page Testing

We measure what matters to your business.

We know data is the lifeblood of any growth program. Our data team will swiftly onboard and maintain your project to ensure we are collecting, reporting and optimizing on all appropriate data across the entire user journey.

  • GA, GTM Audits and Optimization
  • Metric Analysis & Suggestions
  • Down Funnel Pipeline Measurement
  • ThriveStack Setup and Usage (ETL)
  • Meausrement Planning

We build customized communication frameworks.

We build robust reporting that ensures the metrics that drive your business forward are clear and easy to confidently speak to across all stakeholders. We also customize communication structures based on your needs; we often get plugged into client Slack channels to be a part of the team.

  • Custom GDS Reporting
  • Data Source Ingestion
  • Root Cause Analysis
  • Project Management
  • Communication Frameworks

We build really incredible teams.

Over the years, we’ve built teams around projects of all shapes and sizes. Our teams build a network of support systems around your project to create efficient communications, develop agendas that you find impactful and ultimately build processes to form a strong partnership.

  • Efficient Communication
  • Streamlined Agendas
  • Build Processes
  • Project Management
  • Extensive Subject Matter Expertise
We've helped some of the world's best brands grow
“Thrive has been a key partner for helping Smith transform from a traditional wholesale business to a digitally minded consumer-first brand. Helping us acquire new customers for all our channels. They move fast and are extremely proactive”
Morgan Makowski
eCommerce Director, Smith Optics

Our Impact

We work across a broad range of projects at Thrive, here are some of the common reasons people come to us: