BC Children's Hospital

Finding new donors to help children in need

Launching across several channels, BCCH's new brand was seen across BC
Platforms
Google Search, StackAdapt, Meta, Twitter, TikTok, Pinterest
What We Did
  • Full Funnel Marketing Strategy
  • Creative Asset Strategy
  • Geographic Segments Analysis
Work With Us

BCCHF developed and launched a bold new creative brand platform, Small is Mighty in November 2022. It was developed to externalize the Foundation's brand purpose (to “power the possible”) in a way that would rally donors, partners, supporters and staff around a shared idea. The platform is rooted in the universal truth: great things start small. Small is Mighty is a powerful testament of children’s strength and resiliency as they face the unthinkable, and it demonstrates how the seed of an idea, a spark of innovation, or the collective power of a single donation, can transform child health as we know it.

In partnership with creatives agencies, Thrive Digital launched a full-funnel digital campaign across multiple platforms to reach as many British Columbians and Canadians as possible.

Goals

New Donation Generation
BCCHF expanded the digital channels utilized to generate and increase new user acquisition.
Digital Reach
BCCHF wanted the new brand to be top of mind for as many British Columbians as possible.
New Channel Targeting
Thrive worked with creative agencies to develop assets for new digital channels, such as TikTok.
Dynamic Full Funnel Media Mix
Ongoing analysis of performance helped us make media mix spend adjustments.

Solution

Media Mix Analytics
By analyzing performance towards last click, we were able to drive in-platform optimizations towards new users to the site.
Multichannel Targeting
Thrive developed broad and specific targeting criteria to reach as many interested potential buyers as possible.
New Channel Development
Aside from Google and Meta, Thrive helped BCCHF launch across StackAdapt, Twitter, TikTok, and Pinterest as a way to expand reach at different stages of the donor cycle.
Dynamic Spending
After ensuring we had reporting visibility down the funnel, we adapted our bidding and budgeting strategies to ensure we were maximizing spend in channels with a high return on marketing investment.
THE RESULT
47% YoY donation increases
10% Yearly incremental growth

More Stories

We work across a broad range of projects at Thrive, here are some of the common reasons people come to us: