ActiveCampaign

How ActiveCampaign scaled leads and sales YOY

Do more than automate your email - Activate your entire customer experience.
Platforms
Google Ads, Bing Ads, Youtube, Facebook
What We Did
  • Keyword expansion
  • Offline sales tracking
  • Data pipeling
  • Localization
Work With Us

ActiveCampaign's category-defining Customer Experience Automation (CXA) platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. Thrive scaled ActiveCampaign's lead and sales opportunities across multiple advertising channels, while maintaining ROAS.

We worked in close partnership with the ActiveCampaign team and we were able to understand the quality and potential revenue of leads being driven. Our ability to accurately optimize around revenue, lead ActiveCampaign to hit record breaking revenues in our first months of working together.

Goals

Grow "Free Trial" volume
Maintain or improve down-funnel ROAS/CAC efficiency while scaling

Solution

Keyword Expansion & Prioritization
From the outset of our partnership we uncovered key targeting gaps in non-brand and competitor keywords, discovering new trial drivers, while balancing this growth against maximal exposure to top revenue drivers.
Offline Sales Tracking & Pipelining
Understanding and tracking the revenue potential of trials was a cornerstone of our strategy. We launched offline sales conversions and began optimizing for this goal with promising early results. With the help of our data pipelining experts, we built a daily business trial and sales tracking report to guide key ongoing keyword and regional optimizations in service of bottom-line efficiencies.
Localization
ActiveCampaign's product is offered globally. We connected early on with our Google translation partners to expand and extend ActiveCampaign's reach across multiple languages.
Strategic Leadership
Alongside our detailed reporting, we set up monthly agendas to talk strategy high level and align on a big 3 initiatives to move forward with each month, keeping our focus on meaningful business growth and experimentation.
THE RESULT
+140% YOY Trial Volume
+130% YOY Recurring Revenue
“Thrive has restored my faith in agencies.”
PHU BUI
Director of Trial Optimization, ActiveCampaign

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