Change.org

How Change.org achieved breaking record signatures during COVID-19 and other important events.

Delivering successful petition campaigns during key global moments.

Platforms
Search, Facebook, Instagram, Twitter, SnapChat, Reddit, YouTube & Video
What We Did
  • Quality Petition Measurement Pipelines
  • Global Campaign Expansion
  • Value Optimization
  • Channel Expansion

Change.org is the World’s platform for change. It empowers people everywhere to create the change you want to see. With Change.org, people everywhere are starting campaigns, mobilizing supporters, and working with decision makers to drive solutions.decision makers to drive solutions.

Thrive Digital was asked to help Change.org generate petitions, leading to change within local communities and globally. Our partnership with Change.org spanned across key global events such a Covid-19, Black Lives Matter Movement, Presidential Elections and more.

Goals

Strategic Leadership
Scale their petition starter efforts across multiple platforms whilst remaining tactful and ethical to each cause.
Localization + Transcreation
Lean into moments where change was needed most on a global level.
Measuring Success
Develop a measurement framework that identified and estimated high quality petition indicators, which would ultimately lead to petition signers and donations.
Optimization
Integrating CRM and Petition success metrics back into the platforms to be able to track, optimize and measure the value of the signatures that each petition generates.

Solution

Measurement & Data
We implemented quality petition measurement pipelines
Channel Expansion
We expanded campaigns across multiple channels for massive reach
Optimization
Integrating CRM and Petition success metrics back into the platforms to optimize based on the value of the signatures that each petition generates.
THE RESULT
+395% Quality Petition Growth
900K Signatures Driven
“Change.org POC quote ....................”
POC Name
POC Title, Change.org

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