Campaign Monitor

Elegantly Simple Email Marketing.

Campaign Monitor is one of the world’s leading email service providers. Founded in 2004, the company has evolved into a world-class email marketing platform that works with over 2 million people and 150,000 companies around the world. Their goal is simple, to make it easy for anyone to send beautiful emails to their audience.

Thrive Digital was approached by Campaign Monitor in early 2014, shortly after receiving $250m in private funding. Their goal was to prove that performance marketing could be a key component of an overall user acquisition strategy, with a renewed focus on growth and optimization. Over the past two years, performance marketing has grown to be a top customer driving channel.

Client
  • Campaign Monitor
What We Did
  • Paid Strategy
  • Attribution & Tracking
  • Down-Funnel Optimization
  • Experimentation
  • 40x

    SEM signups
    (Q1, 2016 vs Q4, 2014)

  • 3.1x

    SEM traffic
    (Q1, 2016 vs Q4, 2014)

  • -12%

    Cost-per-signup
    (Q1, 2016 vs Q4, 2014)

Campaign Goals

  • SEM STRATEGY

    Develop a strategy for SEM which is capable of scaling to sign up and customer goals, while also achieving CAC and ROAS targets.

  • EXPANSION

    Scale SEM to new markets and new audiences on Google and Bing. In addition, determine the best way to generate more traffic from existing areas of success.

  • OPTIMIZATION

    Optimize SEM campaigns through down-funnel tracking, A/B testing of ads and landing pages, and other tactics.

“Thrive has been a major contributor to the success of our SEM and retargeting campaigns. They are responsive, hard-working and have truly grown to understand our business and our KPI’s.”

Samantha Ferguson Samantha Ferguson | Senior Demand Generation Manager, Campaign Monitor

Paid Strategy

Paid Strategy

Thrive Digital worked with internal stakeholders to develop a robust paid strategy, which included SEM and retargeting channels. This strategy spanned the full marketing funnel, targeting users at a research, consideration and purchase stage.

Paid Strategy
Attribution and Tracking
Attribution and Tracking

Attribution and Tracking

Working with internal developers and analysts, Thrive Digital helped move SEM towards complex customer-based measurement.

Down-Funnel Optimization

Down-Funnel Optimization

Upon Campaign Monitor implementing a robust tracking platform, Thrive Digital was able to optimize campaigns for value driving events beyond sign ups.

Down-Funnel Optimization
Experimentation
Experimentation

Experimentation

Thrive Digital worked with the demand gen team at Campaign Monitor to implement a testing and experimentation process around both landing pages and ad copy.

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