Active Campaign

Do more than automate your email — activate your entire customer experience.
Client
  • ActiveCampaign
Advertising Platforms
  • Google Ads, Microsoft Search Ads, Youtube, Facebook
What We Did
  • Keyword Expansion & Prioritization
  • Offline Sales Tracking & Data Pipelining
  • Localization
  • Strategic Leadership
  • 140%

    YoY Increase in Trial Volume
    (2020 vs 2019)
  • 130%

    YoY Increase in Recurring Revenue
    (2020 vs 2019)

ActiveCampaign's category-defining Customer Experience Automation (CXA) platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. Within the first few months working together, Thrive hit the ground running to scale ActiveCampaign's lead and sales opportunities across multiple advertising channels, while maintaining return on ad spend across search platforms.

We worked in close partnership with the ActiveCampaign team and we were able to understand the quality and potential revenue of leads being driven. Our ability to more accurately optimize around revenue lead ActiveCampaign to hit record breaking revenues in our first months of working together.

Goals

Thrive has restored my faith in agencies.”

Phu Bui

Director of Trial Optimization, ActiveCampaign

Solution

Keyword Expansion & Priotization

From the outset of our partnership we uncovered key targeting gaps in non-brand and competitor keywords, discovering new trial drivers, while balancing this growth against maximal exposure to top revenue drivers.

Offline Sales Tracking & Pipelining

Understanding and tracking the revenue potential of trials was a cornerstone of our strategy. We launched offline sales conversions and began optimizing for this goal with promising early results. With the help of our data pipelining experts, we built a daily business trial and sales tracking report to guide key ongoing keyword and regional optimizations in service of bottom-line efficiencies.

Localization

ActiveCampaign's product is offered globally. We connected early on with our Google translation partners to expand and extend ActiveCampaign's reach across multiple languages.

Strategic Leadership

Alongside our detailed reporting, we set up monthly agendas to talk strategy high level and align on a big 3 initiatives to move forward with each month, keeping our focus on meaningful business growth and experimentation.

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